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Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. The major tool they use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.
International tourism has grown to become New Zealand's largest earner of foreign exchange, pumping around NZD9.5 billion annually into the nation's economy. Understandably, an industry of this magnitude does not grow by itself. In a fiercely contested global tourism marketplace, Tourism New Zealand is responsible for ensuring New Zealand remains attractive internationally as a visitor destination.
Through the 100% Pure New Zealand campaign they take New Zealand's story to consumers, the travel trade and the global media, while working with the industry in New Zealand to ensure they deliver on the promises made through the campaign.
Newzealand.com Special Offers
OFFER ONE:
Discover the best of New Zealand on a Luxury Coach Holiday!
Book on the 19 Day Rail, Coach & Cruise Holiday or the 16 Day Highlights of New Zealand Tour by 31 December 2011 and receive $100 Discount per person PLUS a New Zealand Eyewitness Travel Guide Book per household.
OFFER TWO:
Experience the best in Luxury travel on our Ultimate Small Group Touring Coach
Book on any of our Ultimate Small Group Tours by 31 December 2011 and receive $100 Discount per person PLUS a New Zealand Eyewitness Travel Guide Book per household.
OFFER THREE:
Celebrate the 2011 Festive Season Kiwi Style!!!
Book on the 11 Day Christmas Getaway or the 11 Day Ultimate Christmas Tour by 30 November 2011 and receive a $100 Coles-Myer Gift Card per person. *Conditions apply. Offer One & Offer Two - $100 discount is per person, book is one per household. Applies to new bookings only until 31 December 2011. Regional departures on our Luxury Coach Holidays will receive $50 discount per person due to additional inclusions. Offer Three - $100 Coles-Myer voucher is per person. No other special offers or discounts apply. Not valid on special group departures. Applies to new bookings only until 30 November 2011. Quote "Newzealand.com" at time of booking. Lic No 32046.
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