About Tourism New Zealand
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. The major tool they use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.
International tourism has grown to become New Zealand's largest earner of foreign exchange, pumping around NZD9.5 billion annually into the nation's economy. Understandably, an industry of this magnitude does not grow by itself. In a fiercely contested global tourism marketplace, Tourism New Zealand is responsible for ensuring New Zealand remains attractive internationally as a visitor destination.
Through the 100% Pure New Zealand campaign they take New Zealand's story to consumers, the travel trade and the global media, while working with the industry in New Zealand to ensure they deliver on the promises made through the campaign.
Tourism New Zealand Deal
Book any tour with Grand Pacific Tours and receive up to $100 AUD off the tour price plus an Eyewitness Travel Guide Book.
Ask your travel agent to mention the Tourism New Zealand website at the time of booking to redeem this offer.
*Conditions apply. $100 discount is per person. Book is one per household. Offer varies on 14 Day Panorama, South Island only tours, 18 Day Festive and Regional departures. No other special offers or discounts apply. Not valid on special group departures. Special offer applies to new bookings only until 31 December 2013. Lic No 32046.