Grand Years with Frank Morris

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ARNOTT’S: No substitute for biscuits with a distinctive image!

ARNOTT’S DELIVERY VANS: THEY WERE A MOBILE ADVERTISEMENT FOR THE COMPANY SINCE THE BEGINNING.

THE START OF ARNOTT’S COMPLEX AT INNER SYDNEY IN 1908. Below: ARNOTT’S WAS ONE OF THE FIRST USERS OF COLOURS.

THE FAMOUS BIRD ON THE BISCUIT TIN BECAME ONE OF AUSTRALIA’S ICONIC SELLING SYMBOLS!

ADAPTED BY FRANK MORRIS

Australia’s most famous trademark, Arnott’s, is appearing on supermarket shelves in the United States.

In 1987, Arnott’s launched a range of products into two US cities – Sacramento and Seattle. The new packs, which the featured the distinctive Arnott’s parrot, were described as the “most ambitious” export project ever by the big company.

The launch took up more the 18 months research and development in association with the Campbell Soup Company.

Australian favourites such as Sao and Tim Tams (‘Cobber’ in the USA) supported with an aggressive advertising and promotional program, feature a fictional Arnott’s salesman called ‘Bluey McCoy’.

‘Bluey’ has been sent to the US to sell a range of Arnott’s biscuits.

The main concern of his Australia customers, as he says farewell to them, was that he should not sell too many Arnott’s biscuits in the US because they would not want to run short in Aussie.

The displays feature the line ‘Australia’s best loved cookies and crackers are here’.

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FIRST FOR AUSTRALIA … IT’S 40 YEARS AGO THAT ROYAL WOMEN’S HOSPITAL IN MELBOURNE, DELIVERED THE FIRST IVF BABY IN 1980. HER NAME CANDICE REED. THE ABC RADIO DID A SPECIAL PROGRAM ON IVF AND SPOKE TO A GROUP OF WOMEN LISTENERS ABOUT THE PROCEDURE. – FM.
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ABOUT US IN 1970s …
IN 1972, AUSTRALIAN AND US TROOPS WITHDRAW FROM VIETNAM … GOUGH WHITLAM, AFTER 23 YEARS, BECOMES LABOR PRIME MINISTER … WINE WRITER KEVON KEMP SAYS IT’S OK TO PUT ICE IN YOUR RED WINE … THE FORTNIGHTLY NATION  WAS TAKEN OVER BY THE MELBOURNE REVIEW TO BECOME THE WEEKLY NATION REVIEW.

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If Arnott’s achieves a fraction of the success in the US that it has attained in Australia since it started in 1865, it will be largely attributable to the company’s exemplary corporate image.

Arnott’s is a big spender and a cautious one.

Through its style of advertising, Arnott’s has aimed to maintain and improve it massive market share.

Arnott’s strength of corporate image stems from its powerful trademark -- the famous parrot on its biscuit tins -- and with in-store displays, packaging and, of course, its highly-polished delivery trucks.

The thought that nostalgia is a permanent pastime for many people and the essence of the entire Arnott’s consumer appeal.

<< Advertising: The Australian Way, 1988.

FOOTNOTE: US Private Equity Firm, Kohlberg Kravis Roberts, bought Arnott’s for $3.1 billion in 2019. KKR is not a long-term owner of companies “and is likely to resell the Arnott’s brand in time”.


LET’S LAUGH …


 


Short Story: The Greedy Thief -- John hit on the idea of burying the container

THE MERCHANTS REST AND GET A NIGHT SLEEPS. Below: JOHN BELIEVED THAT IF HE WAS CAUGHT WITH THE MONEY, SOMETHING SINISTER WOULD HAPPEN TO HIM.

HE SOON DISCOVERED THAT HE WAS A WELL-KNOWN ROGUE!

FRANK MORRIS

A very long time ago in the land of Arabia was a thriving township through which passed long camel trains loaded with silk and jewels and owned by a rich merchant. At this town the merchants rested and, to get a good night’s sleep.

John was a camel watcher. He was well paid and saved his money to provide for his old age. One day he realised that he had so much money that he began to worry in case it might be stolen.

And he hit on the idea of putting it a container and burying it in the garden.

One of the town loafers, a man too lazy to work, spent most of his days watching other people. He saw how well John was paid and got the idea of stealing John’s money. With this in mind he started following John to see where the money was kept.

He saw John come out of his house carefully carrying a container, and he watched with greedily gleaming eyes while John buried the container under a tree in the garden.

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WHERE WE LIVE …
ARMADALE, VICTORIA, IS A SUBURB OF PRAHRAN, IN THE MELBOURNE METROLPOLITAN AREA. IT GETS ITS NAME FROM ARMADALE HOUSE IN KOOYONG ROAD. BUILT IN 1876 BY JAMES MUNRO, A LAND SPECULATOR AND VICTORIAN PREMIER, WHO CALLED HIS HOUSE AFTER A PLACE IN INVERNESS IN SCOTLAND.
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Very soon the thief went into the garden and dug up the container. He knew that if he was caught with it he would be known as a thief. So he cunningly took out the money and reburied the empty container.

Before long John did a particularly good job for a very rich merchant and received a special reward.

“Ha,” said John to himself, “I must bury this with my other money.”

When he went to do so he found, of course, that the container was empty.

At first John was very upset. Then he said to himself, “Whoever did this must have seen me bury the container, and he must have known about my money.” Thinking very hard, he remembered the man who loafed about, who had often watched and followed him.

John struck upon a plan.

He put the empty container back in the ground and went and made enquiries about the man. He soon discovered that he was a well- known rogue.

One day, when he saw the thief near him, John remarked in a loud voice, “I have just been paid some more money. I must bury it tonight.”

The thief heard the remark and began to feel that he had robbed too soon. “If I’d waited”, he said to himself, “I’d have got more.” But he realised that if John found the empty container he would not put any more money into it.

So the cunning thief took the money and put it back in the container. “Now,” he thought, “John won’t know it was ever taken, He’ll put more money in, and I’ll come back and get the lot.”

That is just what John hoped the thief would think. And when John dug up his container again, all the money had been replaced.

So John outwitted the thief and got all his money back.

<< Living World Magazine, 1970.

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ABOUT US IN 1973 …
THE FILM AND TELEVISION SCHOOL IS OPEN FOR BUSINESS … THE ABC’s CONTROVERIAL LATELINE RADIO PROGRAM BEGINS … THE COMMUNIST PARTY OF AUSTRALIA’S NEWSPAPER, THE TRIBUNE, IS FIFTY YEARS OLD … MASSIVE INCREASE IN SPENDING ON ABORIGINALS -- $67 MILLION … QUADRAPHONIC SOUND INTRODUCED COMMERCIALLY … THE TERM ‘GREEN BAN, COMES INTO CURRENCY.


OZ SPOT: Column 8 has something all Australia should read!

CHIPS RAFFERTY GAVE COLUMN 8 GOT ITS COMEUPPANCE!

ACCORDING TO TIM INGALL OF SCOTTSDALE (USA), ASIDE FROM PANDEMICS, THE BEST TIME TO BINGE WATCH ON WAR MOVIES USED TO BE AROUND ANZAC DAY. “COMING INTO WORK AS A RESIDENT AT ROYAL NORTH SHORE HOSPITAL ON ANZAC DAY MANY YEARS AGO, ONE OF THE NIGHT RESIDENTS HAD LEFT A REPORT ON THE NOTICEBOARD IN THE CHANGEOVER ROOM. ‘CHIPS RAFFERTY DIED SIX TIMES OVERNIGHT: TWICE IN TOBRUK, TWICE IN EUROPE, AND TWICE IN THE PACIFIC’.”


VALE: DAME VERA LYNN HAS DIED. LYNN WAS 103. SHE WAS THE ENDEARINGLY POPULAR “SWEETHEART” OF THE BRITISH FORCES WHO SERENADED THEM WITH SENTIMENTAL FAVOURITES SUCH AS WE’LL MEET AGAIN AND THE WHITE CLIFFS OF DOVER.

VALE: FOOTBALLER NOEL ‘NED’ KELLY, NSW, WILL BE A HARD ACT TO FOLLOW, SAID A MORNING NEWSPAPER. KELLY DIED, AGED 84, FROM A HEART ATTACK. HE PLAYED FOR WESTERN SUBURBS, QUEENSLAND AND AUSTRALIA. KELLY WAS AMONG THE BEST FORWARDS TO HAVE PLAYED THE GAME.

GRAND YEARS WILL APPEAR ON JULY 10.

Posted in: Grand Years with Frank Morris at 25 June 20

The Man from Snowy River: Hall was just one of a breed

IN THE FILM, WHEN THE RIDE WAS OVER, CLANCY APPROACHED THE RIDER AND SAID, “THE MAN FROM SNOWY RIVER!”

“HE SENT THE FLINT STONES FLYING … BOTH HIS HORSE AND HE ARE MOUNTAIN BRED”. THIS WAS THE ESSENCE OF HISTORY.

FRANK MORRIS

THE DEATH OF 11 YEAR-OLD EDWARD HALL, OF BINALONG, NSW, SERVED AS A FOUNDATION FOR THE WRITING OF AUSTRALIA’S FAVOURITE POEM, THE MAN FROM SNOWY RIVER IN 1890, SAID RESEARCHER, CLIFF CRANE.

CRANE SPENT 28 YEARS TRYING TO SOLVE THE PROBLEM.

THE SPECTACULAR IMAGERY WAS WRITTEN BY BANJO PATERSON 15 YEARS AFTER HIS “FAMOUS SCHOOL MATE” WAS KILLED.

PATERSON, A 9 YEAR-OLD, OFTEN CALLED BARTY, AND HIS SCHOOLMATES, WERE CLOSE-UP WITNESSES WHEN EDWARD FELL TO HIS DEATH.

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BANJO PATERSON IN 1993 …
PATERSON’S WORDS. A LETTER BY BANJO PATERSON, WHERE HE DESCRIBES THE COMPOSITION OF WALTZING MATILDA, SOLD FOR A RECORD $27,000 IN MELBOURNE. THE LETTER, RECEIVED FROM A CHILDREN’S BOOK CLUB IN CANBERRA, PATERSON, WROTE THAT HE COMPOSED THE VERSES IN QUEENSLAND AND THAT THE MUSIC WAS BASED ON A SCOTTISH FOLK SONG. HE PUT THE WORDS TO THE SONG.
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HERE IS WHAT HAPPENED: EDWARD WAS RIDING A YOUNG AND BRAZEN COLT, BAREBACK, WHICH HAD BOLTED “HEADLONG DOWN A LONG HILLSIDE COVERED WITH FALLEN TIMBER”. EDWARD WAS THROWN VIOLENTLY TO THE GROUND.

“HE WAS DEAD BEFORE WE GOT UP TO HIM”, PATERSON LATER RECOUNTED. THE PARENTS OF EDWARD HALL WERE HENRY AND ELLEN (HACKNEY).

HENRY SNR WAS A LONG TIME LOCK-UP KEEPER AT BINALONG FROM ABOUT 1860. HE WAS PRESENT WHEN A BUSHRANGER, JOHN GILBERT, WAS KILLED AT BINALONG IN 1865.

COMING: Historic Hotels – how about a hotel with a zoo. The owner boasted “the only one with a zoo in the colony!”

SIGRID THORNTON AND TOM BURLINSON IN THE FILM THE MAN FROM SNOWY RIVER.


William Arnott: King of the biscuit trade was a ball of muscle

ONE OF THE FAMOUS HORSE TEAMS FROM THE 1865. Below: WILLIAM ARNOTT: HAD A THRIVING BUSINESS.

PART OF THE ORIGINAL ALBION FLEET.

ARNOTT WORKED, SCRIMPED AND SAVED. “I STARTED ALL OVER AGAIN”.

FRANK MORRIS

William Arnott, born in Scotland in 1827, was apprenticed as a young lad and earned half a crown a week (25c). In Australia, the name Arnott is synonymous with biscuits.

Like all factories he opened, every one of them would bear his name. Unbeknownst to him, that was the platform that lead his company to its most famous trademark – Arnott’s.

When the young 20 years Arnott migrated to Australia he baked loaves and pastries for the goldminers until he had enough money to set up shop in West Maitland, NSW, and Newcastle.

Soon he had a thriving business among the coal miners. But disaster struck and his business was ruined in a flood. A few months later his wife died. In seems like enough to stop many men, but not William Arnott.

He worked and scrimped and saved. “I’ll start all over again,” Arnott said.

In 1865, he opened his business in the heart of Newcastle. He married again, and his five sons learnt the baking trade, and later became partners in the business.

By 1870, William’s biscuits were in such demand that he had to build a new factory. But time waits for no man. Now, he was at stage where he could make his plant all-driven by mechanical power.

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HOME-CARE MEANS COMMONSENSE …
THESE SOLUTIONS ARE MEMORY JOGGERS – PURELY AND SIMPLY. COMMONSENSE MUST PREVAIL AT ALL TIMES. FROM THE OUTSET, THE WORKING CARER MUST UNDERSTAND THAT: THE NEED FOR CARE IS UNPREDICTABLE – AND IT USUALLY HAPPENS AT ANYTIME; THERE IS NO TIMETABLE. LET’S FACE IT, A CRISIS DOES STRIKE AT AN AWKWARD, INCONVENIENT, UNPROPITIOUS TIME IN THE CARERS WORKING ROUTINE. CONTINUED.
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When the Newcastle to Sydney railway line opened in 1889, Arnott opened a depot in Sydney. Within five years, with his sons were now business partners; a Sydney factory was opened.

William Arnott died, age 74, in 1901

In 1908, the Homebush biscuit plant, the largest the Southern Hemisphere, was up and running. All his factories would bear his name and Homebush was no exception. It’s was the biggest in the southern hemisphere.

The company, Arnott Biscuits, was so successful as an Australian firm, that it was taken over by the American soup company, Campbell’s, in 1997.

While many varieties of biscuits have been developed over the years, one of William Arnott’s best-selling favourite was Milk Arrowroot.

It still popular in Australia today -- over 100 years since it was first baked.

NEXT: Arnott’s, no substitute for its distinctive image!

COMING: The “agony aunts” speak to the girls about their problems!

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HOME-CARE MEANS COMMONSENSE …
“THE GREATEST FAMILY CONFICT ARISES WHEN OUR PARENTS BECOME OUR DEPENDENTS”, SAYS A LEADING PSYCHOLOIGIST. “IT’S TOUGH FOR BOTH PARTIES”. IF THERE’S A COMMON THREAD THAT’S FLAGGED THROUGH EVERY STAGE OF THE CARER’S WORKING ROLE, IT IS THIS: BE PREPARED FOR THE UNEXPECTED. AND THIS: ABOUT 50 PER CENT OF PEOPLE AGED 65 YEARS AND OVER HAVE A MEDICAL PROBLEM OR DISABILITY. THE CONDITION OF  AGED PERSONS CAN DETERIORATE QUICKLY. THESE ARE THE ‘RED FLAGS’. – FM.
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SURF’S UP! DANNY KEYO -- The 60s board builders and their fancy nameplates!

FRANK MORRIS

DANNY KEYO IS ONE OF AUSTRALIA’S TOP CUSTOM BOARD MANUFACTURERS. BY NO MEANS A NEWCOMER, HE HAS BEEN AN ACTIVE EXPONENT OF THE INDUSTRY FOR MANY YEARS. ONE OF HIS TOP SHAPERS IS MIDGET FARRELLY, THE INTERNATIONAL SURFING TITLE-HOLDER. DANNY BELIEVES THAT HIS BRAND IS ONE OF THE FINEST ON THE MARKET. DANNY HAS MADE IT A POLICY TO ONLY TURN OUT CUSTOM BOARDS. HE FAVOURS TREVARNO GLASS AND THE AMERICAN POLYTRON WATER-BASE FOAM. EACH BOARD HAS DOUBLE-LAPPED SIDES. (THIS PROFILE WAS WRITEN WAS BY FRANK MORRIS 1965.)


RUGBY LEAGUE: 100 years on! Fans will meet and greet old timers as they reminisce the game!

CENTURY-OLD! THE FRONT COVER OF THE FIRST RUGBY LEAGUE NEWS. Below: NORM PROVAN 1976 FRONT COVER OF BIG LEAGUE THE MAGAZINE WHICH REPLACED IT.

FRANK MORRIS

“Rugby league stars come and go like the roar of a crowd. But the golden names live on forever”. They’re the words I wrote to an introduction of the book, Golden Players from the Golden Years, in 1975.

It’s a book that dealt with the ‘golden names’ of league: Dave Brown, Roy Bull, Clive Churchill, Dally Messenger, Reg Gasnier and a dozen or so more players that brought a roar to the crowd every time they stepped on to the field.

The century old magazine, The Rugby League News, stretching back until 1920, is now the “digitised resource that allows you read every issue of the journal right through to 1973 grand final”.

The News, being the official magazine of the NSWRL, was published every week of the season.
Apart from having the official team line-up for each match, the News is packed with team photos, news and gossip.

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HOME-CARE MEANS COMMONSENSE …
EVEN IN MODERATION, THE CIGARETTE HABIT REDUCES THE CHANCES OF ENJOYING A HEALTHY LIFE. EVEN IF YOU’VE BEEN SMOKING CIGARETTES FOR YEARS, IT IS STILL WORTH STOPPING AT ONCE. YOU’LL REDUCE THE RISK OF GETTING LUNG CANCER OR HEART DISEASE. CALL QUITLINE 137848 AND THEY PROVIDE ADVICE AND ASSISTANCE TO SMOKERS WHO REALLY WANT TO KICK THE HABIT.
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In 1935, the News magazine commented on the St George Club, remarking that it was “new club that has made good”.

“Although the first grade premiership had yet to be won by St George, the club has been runner-up in the premiership three times – 1927, 1930 and 1933”.

Every issue features profiles of star players, cartoons and artwork by cricketer Arthur Mailey; as well as ads for pony races and boxing contest featuring Digger Evans.

Tom Brock, the well-known league historian, found notes about the matches he attended, including weather, the quality of the playing surface and the scores. 

Through Trove more 4.5 million pages of historical newspapers, including The Rugby League News, are now fully searchable as part of its digital Excellence Program, an initiative of the NSW government.

Frank Morris: From the 1973 issue, it was a different ball game magazine-wise. It needed change to give a new and exciting look. I joined the magazine in 1976 and introduced some new features to its pages, one which was the Miss Football pin-up. I was told the crowd would not like it. They did.

COMING: Skateboarding – the new Olympic sport. When did the sport get its wings?

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HOME-CARE MEANS COMMONSENSE …
A CRISIS CAN HAPPEN AT ANYTIME. AND IT USUALLY DOES. INVARIABLY IT HAPPENS AT THE WORST POSSIBLE JUCTURE. THIS IS ONE OF THE WARNINGS THAT WILL CROP UP SEVERAL TIMES IN THESE ASSESSMENTS. THE CONDITION OF A PERSON CAN DETERIORATE QUICKLY AFTER A FALL, A ‘MINI’ STROKE OR EVEN A MINOR MISHAP. ARTHRITIS AFFLICTS MANY OF AUSTRALIA’S POPULATION OVER 65. – FM.
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OZ SPOT: Smurf creator, Peyo, dies 1992 and leaves thousands of tiny blue characters behind

PEYO, THE BELGIAN CARTOONIST WHO ENCHANTED CHILDREN WITH HIS TINY BLUE CHARACTERS KNOWN AS SMURFS, DIED IN BRUSSELS ON CHRISTMAS EVE IN 1992. HE WAS 64. JUST OVER A MONTH BEFORE PEYO DIED, (WHOSE REAL NAME WAS PIERRE CULLIFORD), HE LAUNCHED A FEATURE-LENGTH ALBUM ENTITLED THE MONEY SMURFS. PEYO’S BEST-KNOWN COMIC STRIPS ARE THE SMURFS AND JOHAN AND PEEWIT, IN WHICH THE SMURFS FIRST APPEARED IN OCTOBER 1958. IN 1959, THE SMURFS GOT THEIR OWN TELEVISION SERIES. THE MERCHANDISING BEGAN TO ROLL OUT THE SAME YEAR. PVC FIGURINES AS THE MOST IMPORTANT PART UNTIL THE LATE 1970S. THEY WERE OUT TO CAPTURE THE INTERNATIONAL MARKET, SO ITS NOT LONG BEFORE THE SMURFS WERE AWAY. THE SMURFS WON SPECIAL HONOURS AND AWARDS FOR THEIR ROLL IN THE MARKETPLACE. – Adapted by Frank Morris.

Posted in: Grand Years with Frank Morris at 11 June 20

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