ARNOTT’S: No substitute for biscuits with a distinctive image!

ARNOTT’S DELIVERY VANS: THEY WERE A MOBILE ADVERTISEMENT FOR THE COMPANY SINCE THE BEGINNING.

THE START OF ARNOTT’S COMPLEX AT INNER SYDNEY IN 1908. Below: ARNOTT’S WAS ONE OF THE FIRST USERS OF COLOURS.

THE FAMOUS BIRD ON THE BISCUIT TIN BECAME ONE OF AUSTRALIA’S ICONIC SELLING SYMBOLS!

ADAPTED BY FRANK MORRIS

Australia’s most famous trademark, Arnott’s, is appearing on supermarket shelves in the United States.

In 1987, Arnott’s launched a range of products into two US cities – Sacramento and Seattle. The new packs, which the featured the distinctive Arnott’s parrot, were described as the “most ambitious” export project ever by the big company.

The launch took up more the 18 months research and development in association with the Campbell Soup Company.

Australian favourites such as Sao and Tim Tams (‘Cobber’ in the USA) supported with an aggressive advertising and promotional program, feature a fictional Arnott’s salesman called ‘Bluey McCoy’.

‘Bluey’ has been sent to the US to sell a range of Arnott’s biscuits.

The main concern of his Australia customers, as he says farewell to them, was that he should not sell too many Arnott’s biscuits in the US because they would not want to run short in Aussie.

The displays feature the line ‘Australia’s best loved cookies and crackers are here’.

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FIRST FOR AUSTRALIA … IT’S 40 YEARS AGO THAT ROYAL WOMEN’S HOSPITAL IN MELBOURNE, DELIVERED THE FIRST IVF BABY IN 1980. HER NAME CANDICE REED. THE ABC RADIO DID A SPECIAL PROGRAM ON IVF AND SPOKE TO A GROUP OF WOMEN LISTENERS ABOUT THE PROCEDURE. – FM.
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ABOUT US IN 1970s …
IN 1972, AUSTRALIAN AND US TROOPS WITHDRAW FROM VIETNAM … GOUGH WHITLAM, AFTER 23 YEARS, BECOMES LABOR PRIME MINISTER … WINE WRITER KEVON KEMP SAYS IT’S OK TO PUT ICE IN YOUR RED WINE … THE FORTNIGHTLY NATION  WAS TAKEN OVER BY THE MELBOURNE REVIEW TO BECOME THE WEEKLY NATION REVIEW.

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If Arnott’s achieves a fraction of the success in the US that it has attained in Australia since it started in 1865, it will be largely attributable to the company’s exemplary corporate image.

Arnott’s is a big spender and a cautious one.

Through its style of advertising, Arnott’s has aimed to maintain and improve it massive market share.

Arnott’s strength of corporate image stems from its powerful trademark -- the famous parrot on its biscuit tins -- and with in-store displays, packaging and, of course, its highly-polished delivery trucks.

The thought that nostalgia is a permanent pastime for many people and the essence of the entire Arnott’s consumer appeal.

<< Advertising: The Australian Way, 1988.

FOOTNOTE: US Private Equity Firm, Kohlberg Kravis Roberts, bought Arnott’s for $3.1 billion in 2019. KKR is not a long-term owner of companies “and is likely to resell the Arnott’s brand in time”.


LET’S LAUGH …


 


Short Story: The Greedy Thief -- John hit on the idea of burying the container

THE MERCHANTS REST AND GET A NIGHT SLEEPS. Below: JOHN BELIEVED THAT IF HE WAS CAUGHT WITH THE MONEY, SOMETHING SINISTER WOULD HAPPEN TO HIM.

HE SOON DISCOVERED THAT HE WAS A WELL-KNOWN ROGUE!

FRANK MORRIS

A very long time ago in the land of Arabia was a thriving township through which passed long camel trains loaded with silk and jewels and owned by a rich merchant. At this town the merchants rested and, to get a good night’s sleep.

John was a camel watcher. He was well paid and saved his money to provide for his old age. One day he realised that he had so much money that he began to worry in case it might be stolen.

And he hit on the idea of putting it a container and burying it in the garden.

One of the town loafers, a man too lazy to work, spent most of his days watching other people. He saw how well John was paid and got the idea of stealing John’s money. With this in mind he started following John to see where the money was kept.

He saw John come out of his house carefully carrying a container, and he watched with greedily gleaming eyes while John buried the container under a tree in the garden.

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WHERE WE LIVE …
ARMADALE, VICTORIA, IS A SUBURB OF PRAHRAN, IN THE MELBOURNE METROLPOLITAN AREA. IT GETS ITS NAME FROM ARMADALE HOUSE IN KOOYONG ROAD. BUILT IN 1876 BY JAMES MUNRO, A LAND SPECULATOR AND VICTORIAN PREMIER, WHO CALLED HIS HOUSE AFTER A PLACE IN INVERNESS IN SCOTLAND.
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Very soon the thief went into the garden and dug up the container. He knew that if he was caught with it he would be known as a thief. So he cunningly took out the money and reburied the empty container.

Before long John did a particularly good job for a very rich merchant and received a special reward.

“Ha,” said John to himself, “I must bury this with my other money.”

When he went to do so he found, of course, that the container was empty.

At first John was very upset. Then he said to himself, “Whoever did this must have seen me bury the container, and he must have known about my money.” Thinking very hard, he remembered the man who loafed about, who had often watched and followed him.

John struck upon a plan.

He put the empty container back in the ground and went and made enquiries about the man. He soon discovered that he was a well- known rogue.

One day, when he saw the thief near him, John remarked in a loud voice, “I have just been paid some more money. I must bury it tonight.”

The thief heard the remark and began to feel that he had robbed too soon. “If I’d waited”, he said to himself, “I’d have got more.” But he realised that if John found the empty container he would not put any more money into it.

So the cunning thief took the money and put it back in the container. “Now,” he thought, “John won’t know it was ever taken, He’ll put more money in, and I’ll come back and get the lot.”

That is just what John hoped the thief would think. And when John dug up his container again, all the money had been replaced.

So John outwitted the thief and got all his money back.

<< Living World Magazine, 1970.

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ABOUT US IN 1973 …
THE FILM AND TELEVISION SCHOOL IS OPEN FOR BUSINESS … THE ABC’s CONTROVERIAL LATELINE RADIO PROGRAM BEGINS … THE COMMUNIST PARTY OF AUSTRALIA’S NEWSPAPER, THE TRIBUNE, IS FIFTY YEARS OLD … MASSIVE INCREASE IN SPENDING ON ABORIGINALS -- $67 MILLION … QUADRAPHONIC SOUND INTRODUCED COMMERCIALLY … THE TERM ‘GREEN BAN, COMES INTO CURRENCY.


OZ SPOT: Column 8 has something all Australia should read!

CHIPS RAFFERTY GAVE COLUMN 8 GOT ITS COMEUPPANCE!

ACCORDING TO TIM INGALL OF SCOTTSDALE (USA), ASIDE FROM PANDEMICS, THE BEST TIME TO BINGE WATCH ON WAR MOVIES USED TO BE AROUND ANZAC DAY. “COMING INTO WORK AS A RESIDENT AT ROYAL NORTH SHORE HOSPITAL ON ANZAC DAY MANY YEARS AGO, ONE OF THE NIGHT RESIDENTS HAD LEFT A REPORT ON THE NOTICEBOARD IN THE CHANGEOVER ROOM. ‘CHIPS RAFFERTY DIED SIX TIMES OVERNIGHT: TWICE IN TOBRUK, TWICE IN EUROPE, AND TWICE IN THE PACIFIC’.”


VALE: DAME VERA LYNN HAS DIED. LYNN WAS 103. SHE WAS THE ENDEARINGLY POPULAR “SWEETHEART” OF THE BRITISH FORCES WHO SERENADED THEM WITH SENTIMENTAL FAVOURITES SUCH AS WE’LL MEET AGAIN AND THE WHITE CLIFFS OF DOVER.

VALE: FOOTBALLER NOEL ‘NED’ KELLY, NSW, WILL BE A HARD ACT TO FOLLOW, SAID A MORNING NEWSPAPER. KELLY DIED, AGED 84, FROM A HEART ATTACK. HE PLAYED FOR WESTERN SUBURBS, QUEENSLAND AND AUSTRALIA. KELLY WAS AMONG THE BEST FORWARDS TO HAVE PLAYED THE GAME.

GRAND YEARS WILL APPEAR ON JULY 10.

Posted in: Grand Years with Frank Morris at 25 June 20

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