CHESTY BOND: Who were the people that created this “Super Man”?

TWO CHESTY BOND STRIPS. TOP, SHOWS CHESTY IS ALL SET TO WIN THE WOODCHOPPING CONTEST…

 

… HIS SECRET IS OUT!

THEY HELPED CREATE A COMIC AS AN ADVERTISEMENT. BY AND LARGE, IT WAS ONE OF THE BEST-READ “COMICS” OF THE PERIOD!

FRANK MORRIS

Chesty Bond is now 82-years young!

To gaze at him you would swear blind he doesn’t look a day over 30. The square-jawed icon, with his thatch of blond hair, rippling muscles and chiselled chin, had the enterprise of Atlas who had just lifted the world and carried it on his massive shoulders.

The two men responsible for this human dynamo were Ted Maloney, who worked at the ad agency J. Walter Thompson, and Syd Miller, who was one of Australia’s finest commercial artists.

Maloney achieved a lot of success in the advertising business. In his spare time, he was one of Australia’s best-known cooking experts. He received his share of fame as co-author of the cookery book Oh For A French Wife which was published in 1952. The book was a classic soon after its release.

He wrote several other cookery books as well as regular columns on wine and food for newspapers. The other half of the combination was Syd Miller, contributor to some of the leading publications in Australia.

Miller knew of Maloney from way back. The both were acquainted with each other when they worked in the advertising department of Smith’s Weekly. In 1938, when Miller was freelancing he met Maloney, who was now employed at J. Walter Thompson.

To his surprise, Maloney was working on the million pound Bonds account and, after much palaver, Maloney and Miller “were together again.”

Chesty Bond was created by Miller and Maloney and made his debut in the comic section of the Sun newspaper on August 10, 1938. This was Maloney’s dream, to have the newly-charged image character up against the best.

Chesty appeared five times a week and was the first advertising strip of its kind in the world.

But let’s go back to when it all stated.

“Popeye had inspired the idea for Chesty,” recalled Maloney. “Popeye had his spinach so Chesty got his strength from Bond’s singlets.”

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THIS IS 1970 …
FOR THE FIRST TIME AN ABORIGINAL DANCE COMPANY TOURS AUSTRALIA – PROFESSIONALLY … THE REVIEW, A SERIOUS WEEKLY, IS STARTED BY GORDON BARTON IN MELBOURNE … SYDNEY’S NIMROD THEATRE OPENS … EARTH DAY MARKS THE BEGINNING OF A CONCERN WITH ENVIRONMENTAL ISSUES.
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Miller had to forego the history adventures series where Bond’s athletic singlets were being used in ‘historical’ situations. The ‘comic strip’ idea seems to hit the nail on the head. He started scribbling immediately to create a strip that would be successful.

“The true Chesty Bond was strong man, not your lumpy weight-lifting type,” Miller said. “He was kind, likeable and good-looking but he was not a male model. He was definitely Australian but acceptable everywhere. He was the heroic straight man.”

Chesty would be an Australian strong-man. Better still, he was made to feel transcendingly powerful whenever he wore his Bonds singlet. Miller scribbled a few heads and then one with a jaw. Chesty’s eyes changed to slits when he was facing danger.

The official Chesty Bond was born.

“During the war, Chesty battled with Hitler, Hirohito, enemy submarines, planes, spies and ships,” Miller said. “He also gave Bonds cotton cut-offs to ambulances, hospitals and volunteer defence forces.”

A prominent retail executive said “Chesty has widespread appeal right across the community. He is well loved. He represents more than just the blond bronzed Aussie. I think he appeals to all Australians, no matter what race or creed.”

Over the years, he went from tabloid cartoon to real-life TV star.

That’s Chesty Bond.

<< Grand Years 2006.

CHESTY HAS A PRESENT FOR PEGGY. AND CHESTY-LOOK-ALIKES MARCH IN THE STREET WITH CHESTY BOND.

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THIS IS 1971 …
VITAMIN SALES BEGIN TO CLIMB, UP 66 PER CENT … NATIONAL TIMES IS ESTABLISHED … AUSTRALIAN COUNCIL FOR THE ARTS FUNDING DOUBLED BY PRIME MINISTER JOHN GORTON … BRA-LESS FASHION FOLLOWS BRA-BURNING DEMONSTRATION IN THE UNITED STATES … CASSETTE RECORDINGS BECOME COMMERCIALLY AVAILABLE … ABC CHILDREN’S PROGRAM, THE ARGONAUTS, GOES INTO DECLINE.


Drivers were greeted as heroes!

THE TALBOT LEFT ADELAIDE IN MARCH 1909 AND REACHED DARWIN 51 DAYS LATER.

FRANK MORRIS

Henry Dutton and Murray Aunger left Adelaide on November 15, 1909. The two men were bound to cross Australia. They were soon to find out that such a drive wasn’t just a pipedream. Dutton could cruise at 70kph. The arrival of the Talbot, the first motor car, in the tiny township of Alice Spring caused an uproar. Horses bolted and Aborigines had to climb the nearest tree to escape the monster. When excitement had calmed down the intrepid motorists were greeted as heroes; and refreshments were served. It took them 51 days to reach Darwin, the end of the odyssey. The faithful old Talbot, rescued from the outback, is still in running order. It’s now in Birdwood Mill Museum, South Australia. – FM; a newspaper report on the drive.


HISTORY REPORTED: Ulrich Ellis will be remembered as a founder of Australian Country Party

THE AUSTRALIAN COUNTRY PARTY IS DESIGNED FOR LOOKING AFTER THE COUNTRYITES. Below: ULRICK ELLIS.

AS A JOURNALIST AND HISTORIAN HE WAS A HOUSEHOLD NAME TO A WIDE GENERATION, BUT NEVER FAMOUS!

FRANK MORRIS

Everyone extols and admires fame but too few ever achieve that status. Over the last 150 years or so Australia has produced only a modicum of internationally recognised writers and a handful of Noble Prize winners.

The variety of our literature is quite remarkable for a country that only, a little more than a decade ago, celebrated “the bicentenary of white man’s history.”

Who is Ulrich Ruegg Ellis?

Born in Queensland in 1904, Ellis, a journalist and historian, was neither a household name nor famous. But, he had the privilege of being listed in the Notable Australians Who’s Who for having “achieved a level of expertise which make them notable and respected Australians.”

His older brother, M.H. Ellis, who was born in 1890, was a journalist, author and historian, whose biographies of Macquarie, Greenway and Macarthur, were acclaimed for standard and quality of historical research.

If nothing else, Ellis will be remembered by researchers and other historians as the author of A History of the Australian Country Party, which was published in 1963. It has become a classic in its own right.

His other books, New Australian States (1933) and The Country Party: A social and political history of the party in NSW (1958), were a constant reminder that change was in the air.

Between 1932 and1970, Ellis wrote stringent pamphlets and political, constitutional and development resources and scores of articles on political and water conservation and irrigation in Australia.

He was also a major contributor to the 1958 edition of The Australian Encyclopedia.

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THIS IS 197I …
GORDON BARTON BUYS THE OLDEST AUSTRALIAN PUBLISHER, ANGUS & ROBERTSON … AUSTRALIAN OPERA’S ATTENDANCE FIGURES (PER HEAD OF POPULATION), FOR THEIR FIRST FOURTEEN-WEEK SEASON, EXCEEDS FIGURES FROM OVERSEAS … WILLIAM McMAHON REPLACES JOHN GORTON AS PRIME MINISTER … CINEMA ATTENDANCES BEGIN TO RISE FOR THE FIRST TIME SINCE THE FIFTIES, WHEN TELEVISION WAS INTRODUCED, CAUSED THEM TO DECLINE.
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On the political front Ellis was associated with Sir Earle Page – leader of the Country Party, treasurer and deputy prime minister -- as an adviser for nearly 40 years. He served as Page’s political secretary from 1928 to 1936.

Ellis moved to another government sector when Page took over as Prime Minister as a “temporary arrangement” on the death of Joe Lyons in 1939. There was a great deal of personal vitriol between Page and Menzies at the time.

After three weeks, Page resigned and Menzies formed the UAP ministry and became prime minister.

Ellis was responsible for establishing the first Tourist Bureau in Canberra and served as its founding chairmen from 1937 to 1940.

He then had a stint by joining Sir Arthur Fadden’s department as head of publicity. Fadden, who was described as “a genial man”, was well like by both his political friends and foes. He became leader of the Country Party in 1940.

The next year, he was installed as prime minister for five weeks. He later became Treasurer. He resigned from all political positions and retired from Parliament in 1958.

Ellis, who later went on to spearhead the New England State Movement as chairman and patron successively from 1960, left his mark in his own special way.

He died in 1981.

Fame and celebrity had passed him by.

[Adapted from a lengthier article on Ulrich Ellis which ran in The Australian Book Collector, 2000.]

<< Adapted and rewritten from a lengthier article on Ulrich Ellis.

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THIS IS 1971 …
CANNED BEER TAKES OFF IN PREFERENCE TO BOTTLED BEER … AUSTRALIAN PIANIST, ROGER WOODWARD, IS ACCLAIMED INTERNATIONALLY … END OF REST AND RECREATION LEAVE (R & R) FOR US SERVICEMEN IN AUSTRALIA AS THE VIETNAM WAR WINDS DOWN … CHIPS RAFFERTY HAS DIED. HIS LAST FILM WAS WAKE IN FRIGHT.

Posted in: Grand Years with Frank Morris at 11 March 20

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