THE NEWSPAPER RAINBOW: You can have any colour newsprint of your choice!

HOW THE SALMON PINK NEWSPARER STANDS OUT. Below: EVEN SPORTING NEWSPARERS GLOW IN PINK.

PICK A COLOUR. IT DOESN’T MATTER WHAT SHADE YOU CHOOSE.

FRANK MORRIS

During the 15th century newspaper owners used to wash dye through the newsprint to get a light shade of pink. Coloured newsprint has been mainly a drawcard for the print industry from the early 19 century.

Newspaper owners made the switch to pink to make their paper look different from others.

In 1917 a Sydney editor wanted to make his newspaper, The Surf, a stand-out at the newsagent, so he’s selected a pink newsprint … until it was unavailable to the industry.

In Australia, in the early 1990s, one of the weekend papers printed their masthead in pink to tie in with the Breast Cancer Awareness promotions.

In the 1970s, I can recall that the Sun changed its race guide to yellow. In return, the Mirror came out with a ‘pink’ race guide.

The Mirror ran a 30 second radio campaign ending “… and now with the Mirror you are always in the pink!”
In Britain, a pink newspaper was usually selected by the financial press.

In 1893, the British Financial Times celebrated its 100 years printed on pink newsprint … to separate it from the Financial News. The newsprint was later changed to the familiar Salmon pink.

The Financial Times was not the only daily journal to use pink newsprint; but the honour goes to many of the sporting newspapers such as the Sporting Times, Sport Argus, Sport Globe, etc.

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TIMELINE: HEIDE MUSEUM OF ART, MELBOURNE. THE PEOPLE.
IN THE 188Os ARTHUR STREETON, TOM ROBERTS AND OTHER MEMBERS OF THE HEIDELBERG SCHOOL PAINTED SCENES FROM THE LOCAL AREA AND, IN THE MEANTIME, PAINTED IT INTO HISTORY.

GRAND YEARS CONTINUES ITS YEAR BY YEAR SOJOURN IN THE FAMILY BUILDING, NAME HEIDE, AFTER THE NEARBY TOWNSHIP IN HEIDELBERG, MELBOURNE.

GY’s LAST ENTRY WAS MADE TWO YEARS AGO, WITH JOHN REED AND SUNDAY QUINN GETTING MARRY, IN 1932. SIDNEY NOLAN NEARLY COMPLETED THE NED KELLEY SERIES IN 1946. CONTINUED BELOW.
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The inventive George Newes, one of the outstanding regenerators of magazine and newspaper publishing in the 19th century, printed the Evening Westminster Gazette in sea green newsprint.,

Newes used all his creative powers to retail this to his would-be readers. He said: “Evening newspapers are largely read by people going home in badly lit railway carriages, omni-buses, etc.

“White paper and black ink may do very well for a reader sitting at home if you are on a steady floor and with sufficient light.

“But to try and read it … in what railway companies are pleased to call a light while jolted about in a railway carriage is very injurious to the eyesight”.

LOOT, the weekly classified advertising newspaper in UK, made every edition a new colour – Monday to Friday.

For example, Monday it was gold; Tuesday, red; Wednesday, green; Thursday, blue; and Friday, Pink.

The image of changing colour to pink for the race guide is also a promotional builder.

The Daily Mirror dragged in some 15,000 extra readers from the Sun Golden Guide just by reinforcing to people that “they are in the pink.”

That was in the middle 1970s.

Promoting a colour, such a pink, is not a bad idea. In the Mirror case, there were thousands of extra readers at stake when looking for a viable pink option.

Frank Morris comment: The Daily Mirror spent a hefty bundle promoting the Pink Race Guide. I think, at this stage, the Mirror printed all the advertisements of the race guide in pink.

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TIMELINE: HEIDE MUSEUM OF ART, MELBOURNE. THE PEOPLE.
1947
IN JULY, SIDNEY NOLAN COMPLETES THE KELLY SERIES AND LEAVES HEIDE (THE HOUSE) TO TRAVEL THROUGH QUEENSLAND.
JOY HESTER IS DIAGNOSED WITH HODGKIN LYMPHOMA. SHE LEAVE SWEENEY, HER SON, WITH ALBERT TUCKER WHILE SHE MOVES TO SYDNEY WITH NEW PARTNER GRAY SMITH.
ALBERT TUCKER DEPARTS MELBOURNE FOR EUROPE IN OCTOBER, LEAVING SWEENEY IN THE REEDS’ CARE. CONTINUED BELOW.


BOB ROGERS … His last program ended a 78 year radio career

BOB ROGERS … THE “FIFTH BEATLE”.  (BELOW)

FRANK MORRIS

BOB ROGERS, 93, CALLS IT A DAY. ROGERS ENDED HIS BROADCASTING CAREER LASTING A REMARKABLE SPIRITED 78 YEARS.

ROGERS EARNED THE TITLE OF THE ‘FIFTH BEATLE’ WHEN HE TOURED WITH THE WORLD LEADING POP GROUP, THE BEATLES, IN 1964s.

I MET ROGERS ONCE WHEN HE WAS STARTING 20 PLUS YEARS WITH 2CH, BUT LISTENED TO HIM FROM THE DAYS HE INTRODUCED HIMSELF AS “HIDIE HODIE EVERYBOIE! ON 2UE.

ROGERS WAS A GOOD PAL OF JOHNNY O’KEEFE. EVEN THEN, ROGERS REGARDED O’KEEFE AS “AUSTRALIA’S FIRST GENUINE ROCK ‘N ROLL PERSONALITY”.

IN AUGUST 1959, HE WROTE IN HIS COLUMN FOR A KIDS MAGAZINE, THAT “HE’S PROBABLY NOT THE GREATEST SINGER, BUT GUSHES A FRIENDLY PERSONALITY”.

ROGERS FIRST MET ‘THE WILD ONE’ IN THE 1950s AND BECAME A LONG TIME FRIEND.

ROGERS WAS ONE THE O’KEEFE PALLBEARERS AT HIS FRIEND’S FUNERAL WHEN HE DIED IN 1978.

WILL ROGERS MISS ‘HANGING UP THE HEADPHONES’ OR NOT. I PROBABLY WILL, ROGERS SAID. “BUT AT 93, I THINK IT’S TIME”.

“I THINK IT’S TIME!” SAYS BOB ROGERS.


LET’S LAUGH WITH THE CAT …

“WHO IS THE SMARTEST ONE?” ME!


YOUR DOG: Boxer dogs show great strength of character

NO WONDER I GOT OFF TO ROCKY START. MY NAME SAYS IT ALL!

FRANK MORRIS

MATE, I AM A BOXER. FANCY CALLING DOGS A BOXER! SOME EXPERTS SAY THAT THEY SEE SOME TERRIER STRAIN IN MY SMOOTH-HAIRED COAT AND THE WAY I LOOK. I SAY NO. BY AND LARGE, MATE, I AM A BOXER. I AM RECOGNISED AS A BOXER, IT’S THAT SIMPLE.

My name is Beau. I didn’t like at first, but that’s the way things go.

After all that is explained, I feel like a dog who has gone twelve rounds with a bruiser in a rough and tumble fight.
They reckon I’m tough. The answer is … no! I can hold my own, but tough, no.

Mate, I am medium-size dog with basically a fawn shaded undercarriage, white chest and paws and black snout.

The fact that I hail from Germany is a tell-tale sign. I am five years of age – that 25 years in human terms – and feeling good for my age.

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TIMELINE: HEIDE MUSEUM OF ART, MELBOURNE. THE PEOPLE.
1948
SIDNEY NOLAN MOVES TO SYDNEY FROM QUEENSLAND. HE MARRIES CYNTHIA REED ON MARCH 25, CAUSING A PERMANENT ESTRAGEMENT WITH THE REEDS.
IN AUGUST, THE REEDS AND SWEENEY TRAVEL TO EUPOPE FOR A YEAR AND MEET WITH ALBERT TUCKER IN PARIS TO DISCUSS SWEENEY’S FUTURE.
THEY ALSO ARRANGE TWO EXHIBITIONS OF NOLAN’S NED KELLY SERIES IN PARIS AND ROME.
JOY HESTER AND GRAY SMITH RETURN TO MELBOURNE, SETTLING AT HURSTBRIDGE. CONTINUED NEXT WEEK.
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Do I understand the German language? No.

My owner is well read, though. She is a professor of science and, from what I hear, she is very high up the totem pole.

I was dozing in the shade when I heard her tell a friend all about my forbears that I was a descended from a Bullenbeisser crossed with a mastiff-type dog, bulldog and possibly a Great Dane too boot.

Mate, now I know why people get me confused with Great Danes. “What is he?” yells a fella from a truck. “A Great Dane,” was the reply.

“Geeze.” I felt like crying.

In the past, mate, I was told we used to control cattle in the slaughterhouses and were originally bred to be guard dogs. We were there to chase off the villains, rascals and thieves.

But I’m pleased that’s all behind me. On the whole, I love home and the harmonious family atmosphere that goes with it.

My owner takes me on long walks along the beach front where we stay for hours. I am off the leash and meet with my friends, especially a female boxer. That’s my kind of life!

I eat well. I sleep like a kitten. I’m taken to the vet for a check-up. I’m content – yes, that’s the word. No stress, no foibles.

And do you what, mate? I’m the dog who prefers to make love rather than bark!


VALE: HELEN REDDY, THE SINGER, HAS DIED AT THE AGE OF 78. REDDY WAS QUEEN OF 1970s POP. HER HITS INCLUDED I AM WOMAN, DELTA DAWN AND AIN’T NO WAY TO TREAT A LADY.
CONGRATS: ONE OF SYDNEY’S PREMIER ATTRACTIONS, LUNA PARK, IS 85 YEARS YOUNG. ARTIST ARTHUR BARTON CREATED THE SPECIAL MAGIC AT LUNA PARK WHICH OPENED IN 1935.

GRAND YEARS WILL BE PUBLISHED ON OCTOBER 19.

Posted in: Grand Years with Frank Morris at 05 October 20

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